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Objective

While bigger booze retailers aren’t above dirty tricks to fool audiences, Naked Wines is a genuine champion of wine growers and wine drinkers. They offer fair prices, fair conditions, and great wine. They just needed a way to let Australia know.

Insight

Australia is no stranger to dirty politics. In fact, from the empty promises to the confusing double talk, politicians have a lot in common with wine retailers. So we leveraged the Federal Election to launch a party of our own.

We launched the naked wines after party. A political party that was less political and more party, and was a handy vehicle to deliver our messages of fairness and transparency at a time when Aussies were craving it most.

Two women standing outside at an election campaign event, with large blue campaign signs that have white text, one of which reads, 'The only dirty tactics we use involve oil,' and the other, 'And you thought wine gave you a headache.' They are smilin
Blue poster with white and dark blue text stating, 'It won't take 4 years to recover from this party.' At the bottom, there is a logo with an A and wings, and the text 'naked wines' and 'after party'.
Man at podium with blue curtains and flags, holding a glass of red wine, while someone pours wine from a bottle.
Blue background with white text reading 'If only every party was this palatable'. At the bottom, there is a logo with a large letter A and wings, and text that says 'naked wines after party'.
A large blue vertical sign with white text reads, 'Join a party without politics, just great wine and fair prices,' and includes a QR code with a label 'Scan here to join.' Nearby, political campaign posters and signs are displayed, including a smili
Person holding a sign that says, "We won't raise a thing, except a toast!" at the Naked After Party event.