Objective
Cover-More travel insurance is one of Australia and New Zealand’s leading travel insurance providers. They wanted to inject new dimension into their tagline, ‘worry less’, by showing that they care more when you need support on holiday.
Insight
And so we looked at the person who cares the most.
When we need help, the first person we want is our mum.
But when we’re on holiday, the last person we want… is our mum.
