Logo for Futures, with the word FUTURES in bold capital yellow letters and a stylized radio signal icon in yellow at the top right.

Objective

In Australia, youth rehabilitation is challenging. Many young detainees are stuck with more serious offenders, or facing cultural or social pressures, and simply can’t see a future for themselves outside of incarceration. And so they self select out of traditional rehabilitation programmes.

Insight

While detainees were leaning away from rehabilitation messages, they were leaning into hip culture, which carried huge cache in juvenile detention centres.

Introducing ‘Futures’ - the first radio station in Australian juvenile detention centres, which offers stealth rehab in the guise of hip hop programming. accessible 24/7 through in-cell audio channels, classrooms and in conjunction with counselling, Futures gives detainees the messages they need, wrapped in the culture they love.

Listen to futures live