What is supermassive?

We’re a full service creative advertising agency with a difference. See, more often than not, traditional creative agencies have little understanding of how to meaningfully implement PR into their creative process, while traditional PR agencies have little understanding of how to add robust strategic thinking to their earned thinking. But our founding partners have core specialisms across brand, strategy and PR (as well as entertainment, design, and social), which means use powerful strategy to define a problem, un-ignorable
creativity to solve it, and a deep understanding of earned media to amplify our message in the places that matter most.

We are experts in strategic thinking, brand design, advertising and communication, earned creativity, PR, social and influencer, entertainment and music consultancy.

Why did supermassive start?

A recent WARC report revealed that the world’s most effective ads no longer look like ads. That is the foundational belief behind Supermassive. Right now, people have never had more ways of accessing the things they love and filtering out the stuff they don’t. And, no surprise, that includes ads: the shit that barges into their lives without asking, that insists they watch without skipping, that doesn’t respect their time or passions or opinions. So we decided to start a creative studio that makes things that take the shape of the things people love; that plays by their rules, in their channels, and intersects with their fandoms and fetishes and communities. We make people want things, by making things people actually want.

What does supermassive stand for?

We deliver disproportionate impact for our clients. At a time when brands have never needed attention more and had it less, we measure our studio’s success not by the size of our headcount, but by the size of our impact; by the scale of the problems we solve; by the cultural and commercial shockwaves of creativity that spike the dial, shake the dust off an audience, and send ripples around the world.

Is Supermassive majority female founded?

We sure are. We were founded by Laura Aldington, Simone Gupta, and Jon Austin.
We’re proudly majority female founded, and un-proudly aware that this fact places us in the company of less than 1% of all creative agencies around the world.