Objective
We were approached by a
Insight
Sweet little old ladies have been used by brands since forever, shilling cookies or cakes or other delicious baked goods. But what happens when its the goods that do the baking?
We put the creator front and centre and embraced a name that conveyed just how sweet she, and her product, really was. Introducing freshly baked.
We named it Truyu you - an app that gave users the ability to verify the true you in an online jungle full of fakes and mimics.
